Problem
The SESAME Test Campaign aimed to increase awareness and engagement around sesame crop promotion in Fayoum, Beni Suef, Minya, Luxor, and Aswan. The challenge was to effectively reach and engage the target audience in key agricultural regions.
Approach
A precision-targeted digital campaign was launched, focusing on:
- Strategic audience segmentation – Targeting farmers and stakeholders in sesame production.
- High-engagement content – Using tailored messaging to drive awareness.
- Multi-platform execution – Ensuring widespread reach in key agricultural areas.
Solution
The campaign overachieved its KPIs by 356%, delivering:
Key Performance Insights:
- Significantly exceeded planned engagement and awareness goals
- Strong audience reach across Fayoum, Beni Suef, Minya, Luxor, and Aswan
Next Steps:
- Launching a new two-week media plan with the same effective targeting strategy
- Developing fresh ad content (both static and video) to maintain engagement
The SESAME Test Campaign’s success highlights the power of precision targeting in agricultural marketing, setting the stage for even greater impact in future campaigns.
