Problem
The Al Maqraa campaign needed to engage a highly targeted audience while ensuring strong regional performance and demographic reach. The goal was to maximize engagement and interaction across key age groups and locations.
Approach
From May 18 to June 17, 2023, a digital campaign was launched with a strategic focus on users aged 18-44. The campaign targeted key governorates, optimizing engagement across different demographics. Performance metrics were closely monitored to assess interaction levels and regional effectiveness.
Solution
The campaign successfully achieved strong engagement and targeted reach:
Demographic Success: 64% of total engagement came from users aged 18-44, with 30% of total messages from users aged 25-34.
Gender Insights: 52% of engagements were from males, while 60% of messages came from females.
Regional Impact:
- 39% of engagement from Delta (led by Dakahlia & Sharqia).
- 27% from Upper Egypt (led by Minya & Sohag).
- 20% from Greater Cairo (Cairo, Giza, Qalyubia).
This targeted approach ensured high engagement and interaction across key demographics and regions, solidifying the campaign’s success. More impactful campaigns are on the way!
