Problem
There was a need to raise awareness for Bungees while also advocating for animal rights and challenging negative cultural perceptions of dogs. The goal was to engage the public and spark conversation through a viral movement.
Approach
The campaign was strategically positioned as an animal rights movement while promoting the brand. It leveraged design, digital content, and PR to gain traction, using social media, hashtags, and celebrity endorsements to maximize reach.
Solution
A visually striking brand identity was created, featuring:
- A logo with a pug in a blue and black color scheme.
- A slogan, “كلب مش شتيمة” (Dog is not an insult), integrated into the branding.
- A cover photo design showing a human hand and a dog’s paw forming a heart to promote kindness.
- A social media campaign with the hashtag #كلب_مش_شتيمة, driving engagement and reinforcing the message.
Through these elements, the campaign successfully sparked social conversations and promoted both animal rights and the Bungees brand.
