Problem
Coca-Cola HBC needed custom-branded T-shirts for the Egypt Finance Recharge Day that would not only serve as event apparel but also reinforce company values, promote teamwork, and enhance brand identity.
Approach
We designed and produced high-quality, personalized T-shirts with:
- Front Design: Included the participant’s name and role for a personalized touch, alongside bold event branding with a lightning bolt graphic to symbolize energy and enthusiasm.
- Back Design: Featured a motivational message reinforcing Coca-Cola HBC’s core values of teamwork, growth, and risk management. A creative mix of typography, colors, and Coca-Cola iconography kept the design dynamic and engaging.
- Premium Quality & Aesthetic: Used high-quality fabric and precision printing to ensure comfort, durability, and a standout look. The blend of English and Arabic text fostered inclusivity, aligning with Coca-Cola’s global yet locally connected identity.
Solution
Boosted team spirit with unique, personalized event apparel.
Reinforced Coca-Cola HBC’s values through engaging, branded visuals.
Enhanced brand presence while fostering a sense of unity among employees.
This project transformed event merchandise into a statement of unity, creativity, and corporate culture, making it more than just a T-shirt—it’s a celebration of brand identity and innovation.
