Problem
Village West needed a high-impact digital marketing campaign to drive brand awareness, engagement, and lead generation across multiple digital platforms. The challenge was to maximize visibility and conversions within four weeks.
Approach
We designed a data-driven, multi-platform campaign across Facebook, Instagram, Google, YouTube, Shahid, WatchIt, and WeTransfer, leveraging:
- Targeted Audience Engagement – Focused on key demographics (ages 25-44).
- Multi-Platform Integration – Ensured high visibility across various digital channels.
- Performance-Driven Strategy – Optimized for maximum reach, impressions, and conversions.
Solution
The campaign far surpassed expectations, delivering a 207% average performance uplift:
Key Performance Results:
- 10.1M reach (195% increase)
- 16.2M impressions (225% increase)
- 84K engagements (240% increase)
- 2,452 leads (175% increase)
- 4.6M video views (202% increase)
- 10,812 clicks (1,442% increase)
Engagement & Demographics:
- Facebook & Instagram Growth: +144% & +451% increase in followers
- Total Page Engagements: 1.28M
- Most Engaged Age Groups: 25-34 & 35-44
- Top Performing Regions: Cairo (35%), Giza (10%), Alexandria (9%)
This record-breaking success showcases how a strategic, multi-platform approach can drive unparalleled audience engagement, lead generation, and brand visibility.
