Problem
La Casa’s e-commerce strategy was generating sales but only breaking even, leading to the need for a more efficient approach to maximize Return on Ad Spend (ROAS) and profitability.
Approach
To enhance ROAS and drive profitability, we implemented a strategic paid media plan, focusing on:
- Strategic Ad Placement – Collaborated with La Casa’s creative team to transition from regular ads to high-performing catalogue ads, improving efficiency.
Advanced Audience Targeting, including:
- Lookalike audiences for broader reach
- Custom audiences to re-engage cart abandoners
- Segmented audience clusters based on product categories
Solution
By refining La Casa’s ad strategy and targeting approach, we successfully increased ROAS and profitability by 100%, leading to higher conversions and sustainable e-commerce growth.
