- Symbolism & Meaning – “ضمة مش فصلة” (translated as “Together, not Apart”) reflects unity, connection, and inclusivity. The design reinforces the campaign’s message of social cohesion and rehabilitation.
- Modern & Impactful – A clean, structured design ensures a professional and contemporary look, appealing to a wide audience.
Color Palette Benefits
- Psychological Impact – The selected colors evoke trust, hope, and inclusivity.
- Blues & Teals – Represent stability, trust, and calmness, aligning with UNODC’s mission of support and rehabilitation.
- Neutrals & Soft Tones – Enhance clarity while maintaining a modern and approachable feel.
- Contrast for Accessibility – Ensures visibility across different backgrounds for digital and print use.
Font Benefits
- Readability & Clarity – A well-spaced, modern Arabic font ensures accessibility for all audiences.
- Professional Yet Approachable – Balances formality with warmth, making the message both authoritative and inviting.
- Adaptability – Works seamlessly across digital, print, and signage while maintaining legibility.
Overall, the logo’s thoughtful design, color palette, and typography effectively communicate the campaign’s values of unity, inclusion, and rehabilitation.
