Problem
Kalista needed a comprehensive and cohesive brand identity to ensure consistency across all touchpoints, from logo usage to typography, color schemes, and corporate communications.
Approach
A detailed brand identity system was created, covering logo design, typography, color palettes, brand elements, and application guidelines. The system included multiple logo formats, strict usage rules, and a well-defined typography system integrating Arabic and Latin typefaces.
Solution
The finalized brand identity ensured visual and messaging consistency across corporate materials, including business cards, uniforms, packaging, delivery vehicles, and social media. A tone of voice strategy was also implemented to maintain an intelligent and evocative brand communication style.
